Is The Future Of Furniture Robotic?
“A hulking piece of furniture that sat pressed against the wall. From the front it looked like an entertainment console with built-in shelving. From the side, it appeared to be a regular bookshelf, save for a small button. At nine feet tall, five feet wide and seven feet long, the thing took up nearly a fourth of the apartment’s main living area, leaving just enough space for what could either be a living room or bedroom, but definitely not both.”
So why give a quarter of one’s living space to a hulking — something — that eats up most of the room? Well, Ori is more than meets the eye.
Ori is short for origami, which is the animating feature behind Ori, pun fully intended. With a push of a button or a command correctly given, Ori becomes what the user wants. A bed, a couch, a closet — whatever the user requires. There are a variety of ways to operate it, but one favored method is commanding Ori through Amazon’s Alexa.
“Millennials are looking for frictionless experiences,” Hasier Larrea, one of Ori’s co-founders, noted in an interview. Frictionless, perhaps, but not inexpensive — an Ori unit goes for $10,000. Ori’s parent firm sells both to individual consumers and to real estate developers thinking outside of the box about potential perks for residents.
Ori also bucks conventional wisdom when it comes to selling goods for small-scale decorating projects, which says think tiny in terms of what is on offer. Ori is not tiny — and as such, can seem like a counter-intuitive way for people living in small spaces to try to conserve their already at-a-premium room.
But, according to Larrea, the idea behind Ori isn’t trying to help users create more space, but instead about helping them use the spaces they already have better. A one or two bedroom apartment in most major metros in the U.S. is outside the price range of the average millennial shopper, but Ori allows that same shopper to get the function of that space in a smaller apartment by offering a walk-in closet, bedroom, dedicated work space, and living room. A $10,000 robotic furniture unit is certainly quite a bit more than what one might spend on a nice shelving and loft-bed purchase at Ikea — but certainly in the realm of things a working human can afford, which is more than one can say for rents on most of the island of Manhattan at present.
So will robotic furniture disrupt the chair? Probably not in the ’burbs, where people trying to fill homes pushing 3,000 square feet need to optimize their space less than they need to fill it. But where the dwellings seem to be getting progressively smaller, urbanites might like a furniture piece than can do a bit of everything and do it on demand.
Maybe the chair can stand some disruption after all.
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