Apartment Choice

When Hannah Alani found out the Indiana Daily Student was going to reduce its print frequency from five to two days a week, she wasn't upset. As editor-in-chief, Alani had seen her staff struggling to fill a print product that had fewer and fewer advertisements. Desk editors were skipping class to cover events that were barely newsworthy just so there was enough editorial content for the next edition. "The first thing I said was, 'Can we do it now?' Why go two more months?" she said. A printing contract with The Herald-Times and a few prepaid advertisements ensured Indiana University 's 150-year-old student newspaper would continue printing five days a week through the spring 2017 semester. But Alani, after being informed of the decision by student media director Ron Johnson , would be tasked with breaking the news to her staff. She planned to do it during Slash, the regular Friday meeting where the five most recent editions are evaluated and the next fi...

Katz’s Deli, the iconic New York deli, has been serving its customers for well over 100 years. Getty Images Elon Musk once compared building a business to “eating glass and staring into the abyss of death.” George Orwell, for his part, once described writing a book as a “bout with a long illness,” a sentiment that many entrepreneurs and creatives would agree with. The point is: No one would willingly subject themselves to any of the suffering that goes into building something if they thought their efforts were going to disappear with the wind. Yet the truth is, most businesses and most art does disappear. It might be easier than ever today to start a business—a few bucks on LegalZoom and you’re the CEO of a brand new LLC. What is still hard and what has always been hard it keeping your doors open, staying in business, and keeping customers happy over the long term will never be easy. In a world obsessed with the new and the trendy, we don’t tend to give enough credit to people do ma...