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For College Terrace Market, a shaky start | News

College Terrace Market , the longed-for grocery store at 2100 El Camino Real in Palo Alto, finally opened on June 14, but the hoped-for crowds of customers have been slow to materialize. After a promising opening day , the market initially averaged only about 60 customers a day, said Ron Jensen, the market's director of operations. In the last couple of weeks, that number has grown as employees have moved into the First Republic Bank offices in the center's upper floors. But Miki Werness, one of the market's partners, estimated the market needs more than 200 customers per day to thrive. He said he did not anticipate that a summer opening would be so slow, adding that he anticipates many more customers will come with the start of the school year. The shaky start — and other factors potentially conspiring against the market — has customers and neighbors in College Terrace concerned . Under the planned community (PC) ordinance by which the College Terrace Centre devel...